Australian Vintage is launching Tempus One, a collection of sparkling Prosecco-based wine RTD spritzers providing younger drinkers with a refreshing, lighter wine-based drink aimed at putting new generations on the path to appreciating wine.
With RTD volumes growing faster than any other drinks category in the alcohol market*, Australian Vintage has developed Tempus One using a blend of Australian Prosecco, soda and fruit flavours to inject innovation into the sector and appeal to a younger generation of drinkers.
Available in watermelon, berry and passionfruit, Tempus One will drop in time for summer in selected Ritchies Liquor outlets across the East Coast in October before being rolled out to other stores and regions in early 2024.
Australian Vintage says Tempus One is ideal as a sessional drink for summer, including at Australia’s summer music festival circuit – where the brand will actively target its key audience and recruit Gen Z and Millennials.
At 4% ABV, a 330ml can of Tempus One is equivalent to one standard drink, and with 38 calories per 100ml, the spritzer provides a lighter option.
Tom Dusseldorp, Chief Marketing Officer at Australian Vintage, said, “Tempus One is an exciting new venture that will operate alongside its older sister, Tempus Two. Where Tempus Two provides discerning wine drinkers with an elegant, crafted choice, Tempus One breaks the wine rules. Younger generations are promiscuous drinkers, looking for refreshing, lighter alcohol options and aesthetics. The launch of Tempus One will provide young Aussies with a unique full-flavoured Prosecco-based RTD.”
As part of its launch, Tempus One’s partnership with Live Nation will be bringing the Tempus One spritzer to music festivals across the country this summer.
Tempus One is $25 RRP for a 4-pack and is rolling out in stores from 15 October.
*https://www.theiwsr.com/global-ready-to-drink-alcohol-strategic-study
