A marketing stunt designed to promote the launch of Uber Eats alcohol delivery service in the nation’s capital, Uber Eats is calling on Australians to rally behind the petition to rename the city, hoping to present it to Parliament on National Beer Day, Friday 4 August.
The tongue-in-cheek campaign was launched in partnership with some of the territory’s favourite breweries, including Capital Brewing Co., the ACT’s largest independent.
Laurence Kain from Capital Brewing Co. said: “Craft beer has taken off in Australia with Canberra over-indexing when it comes to brewing some of Australia’s best beers. So it’s only right that we grant the Capital with this honorary title.”
Across Australia, the craft beer industry has enjoyed an average growth of 9.7 per cent yearly. Despite its size, ACT has proved itself a strong contender in the industry, with nine of the top 100 GABS-winning craft beers coming from the state in 2022.
Lucas Groeneveld, Regional General Manager Retail at Uber Eats ANZ said: “When we discovered the incredible concentration of locally grown brewers in the capital we thought – what better way to help promote their craft nationally than by petitioning to rename the nation’s capital in their honour? Goulburn might have the Big Merino and Coffs the Big Banana, but nobody has ever had a town named after their most popular export – why can’t CanBEERa be the first?”
Uber Eats even sent an olde worlde town crier to Parliament House on Tuesday to officially announce their intention to lodge the petition and to encourage locals to support the comical initiative.
In conjunction with the petition, Uber Eats is launching a 30 per cent off sale on selected beer items at selected stores in the ACT, Queensland, Victoria and New South Wales to promote the country’s array of small-batch brewers.
Featured Image: The Town Crier and Lucas Groeneveld, Regional Generald Manager Uber Eats outside Parliament House.
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