Victoria Bitter is rewarding hard-earned nicknames with the launch of limited-edition stubbies branded with anything from Muscles to Bruiser to Handsome. We all know one.
With the help of hard-working Aussies, VB has brewed up a selection of 60 nicknames inspired by worksites where nicknames are given and earned.
It's a novel gifting idea for Christmas from VB, and if there is a quirky nickname not on the list, you can get your VB stubby personalised at mybrandandme.com/collections/victoria-bitter
If you know someone in your life who is otherwise known as Muscles, Spud, G.O.A.T. or that one friend with Tickets on themselves, chances are you'll find their nickname in specially marked cases across national retailers.
CUB's Head of Classic Beer Brands, Sarah Wilcox, AKA Boss, said, "VB is raising a toast to the unique way Aussies speak, drink and celebrate with our mates.
"To earn a nickname is to cement your status on the worksite. Thanks to VB, we're immortalising the Aussie tradie banter to make hard work feel lighter."
Complete list of nicknames found on the new limited-edition VB stubbies:
Cobba, Old Mate, Turbo, Missus, Squid, Wheelbarrow, Knackers, Moneybags, Pup, Queen, Scooter, Keeper, Muscles, Big Dog, Diesel, King, Chopper, Muffler, Tickets, Champ, Chief, Sparky, Plugger, Showbag, Horse, Junior, Freckles, Fridge, Weapon, Lantern, Sauce, Ledge, Darl, Bruiser, Chisel, Deck Chair, Handsome, Slick, Buddy, Bull, Shooter, Noodles, Spud, Big Fella, Ace, Dusty, Punter, Blister, Chook, Rooster, Boss, Chuck, Boomer, Sensor Light, Pidgeon, Hot Shot, G.O.A.T., Pistol, Curly, Figjam.
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