The Macallan celebrates 200th birthday with Sydney activations
To commemorate its 200th anniversary, The Macallan has announced that it will be conducting three activations in Sydney throughout the month of July.
These activations will collectively explore the theme of time travel, celebrating The Macallan’s extensive past while simultaneously reflecting on the brand’s current strong positioning. From July, Sydney’s InterContinental, Shangri-La, and Park Hyatt will each be putting together a bespoke flight of three cocktails. All three flights will feature a cocktail dedicated to the past, to the the present, and to the future, thus creating a journey through time.
Both the Park Hyatt and the InterContinental will be offering guests flights of Rob Roy cocktail iterations, one of the cocktails that arguably best champions the flavours of Scotch whisky, whilst the Shangri-la Blu Bar on 36 cocktail menu will feature three expressions of the whisky sour cocktail.
The Macallan’s activations at the Park Hyatt and Shangri-La’s Blu Bar on 36 will begin from 1 July and the activation at InterContinental will begin from 15 July. For more information, visit The Macallan website.
Loire Wines invites wine industry workers to Bastille Festival
Loire Wines has announced that it will be participating in Sydney’s Bastille Festival for the third consecutive year. The event, which will be held from 11-14 July, collates the best of French food, drink and culture – including several leading French wine regions – in a single venue. This includes a 1.4km Wine Walk tour that includes six different premium wines, one French cider from Normandy, and a Frenchies beer.
In total, 120 vendors and 100 artists will bring over 10 tons of cheese and 10,000 litres of wine into the Sydney festival, which will take place across The Rocks and Circular Quay.
The Loire Wines Bastille Festival bar will be located at Customs House, 31 Alfred Street. While the festival is free to enter, fees for drinks and food purchases apply.
For more information, visit the event’s webpage.
Paramount Liquor Future Proof Melbourne
The fourth instalment of Future Proof, a bi-annual forum presented by Paramount Liquor, is set to take place in the wholesaler’s hometown of Melbourne next month on 2 July.
Similar to past editions, attendees should expect Future Proof Melbourne to specifically cater to hospitality professionals, offering a combination of enriched conversations, liquor industry insights, and networking opportunities both with suppliers and fellow hospitality trade.
“We have delivered this successful program to the industry in Sydney, Brisbane and Adelaide – it is now time for a uniquely Melbourne version,” said Nathan Rowe, Paramount Liquor’s CEO.
The forum will take place between 6pm and 10pm at The Timber Yard, Port Melbourne. While free to attend, registrations are essential.
For more information, read this Drinks Trade article
Rooftop at QT makes it snow in Melbourne
Up until 2 September, venue group QT Melbourne will be partnering with Grey Goose vodka for The Snow Globe on Rooftop at QT.
The activation will make use of theatrical elements such as cityscape snow shows, specialty cocktails, and a winter-themed menu.
The cityscape snow show involves fabricated snowflakes that are released into the Melbourne sky hourly from 5pm until late, Thursday to Sunday, up until the end of the festival.
The cocktail menu features statement drinks such as the Flaming Blazer and the Frosted Martini. The Flaming Blazer is a mix of Grey Goose Vodka, Dewar’s 12-Year-Old Scotch Whisky, white peach and rosemary, caramel peach, bitters, nutmeg, served with a lick of fire; while the Frosted Martini features Grey Goose Vodka, anise myrtle oil, vermouth, lily pilly, stirred with a spectacle of liquid nitrogen.
The drinks menu will be supported by food prepared by QT Melbourne’s Executive Chef, Nic Wood.
QT Melbourne is also offering winer accommodation packages which offer guests access and primary viewing to The Snow Globe on Rooftop at QT, complimentary Grey Goose cocktails, and a morning-after breakfast for two.
For more information, click here.https://www.qthotels.com/melbourne/offers/eat-drink/the-snow-globe/
