Woolworths has been named Australia's No.1 Online Retailer by ecommerce intelligence specialist Power Retail.
It's the the fourth year running that Woolworths has nabbed the No.1 Online Retailer award.
Each year, Power Retail recognises Australia’s Top 100 Online Retailers and announces category winners at its All Star Bash event. It bases its rankings on four key metrics, including acquisition, retention, conversion and fulfilment.
“In earlier years, Power Retail has used revenue and traffic volumes as the primary measure for ranking the list – however in 2018 we began to recognise additional measures to focus on the overall application of best practice to distinguish the leading online retailers,” explained David Fear, Head of Analytics at Power Retail.
The Top 5 included Coles, Bunnings Warehouse, Target and Big W. Other winners of the night included Adore Beauty, which nabbed three awards, Catch, Showpo and THE ICONIC.
“It’s been exciting to watch the Top 100 develop this year and in particular, the movement within the Top 20 has been dramatic," said Grant Arnott, the Founder of Power Retail.
"Bunnings has made a huge move up the rankings since launching its transactional website, up 31 spots vs 2018 to #4. It’s never too late to get going online.
“Also, Booktopia has had a huge year, moving up 33 places to sit at #15. These moves also reflect the broader movement we’re seeing across both online-only and multichannel retailers in the current retail environment. Those who are investing in and capitalising on the online shopping experiences are working past the laggards.
“This year we’ve also worked to ensure that mobile performance is in focus, as more than ever this is a key indicator for success in online retail but continues to be overlooked by some retailers.”
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