World's fastest growing French sparkling is coming to Australia

Pernod Ricard is bringing the world’s fastest-growing premium French sparkling wine, Luc Belaire, to Australia.

The wines in the range are made exclusively from French grapes selected for their rich and delicate character and crafted in Burgundy by sixth generation winemakers at Montagny-les Beaune. Luc Belaire is now enjoyed in more than 80 countries around the globe.

Luc Belaire’s full range includes:

The signature Belaire Rosé. A stylish wine with fine and delicate bubbles, crafted from France’s three most famous Rosé grapes: Syrah, Cinsault and Grenache.

Belaire Luxe: a luxurious sparkling white wine with a special Chardonnay dosage.

Belaire Luxe Rose: crafted from a classic blend of rosé varietals, Belaire Luxe Rosé has aromas of fresh strawberry and raspberry on the nose, the lushest pink colour in the glass, and a metallic pink pearlescent package which sets this wine apart from the competition.

Belaire Gold: crafted from Chardonnay and Pinot Noir grapes, Belaire Gold is stunning inside and out. Balanced and elegant, this classic cuvée has lovely length and structure.

Belaire Bleu: Belaire’s newest cuvée and the perfect harmony of the old world and the new. Stunning aromas of fresh berries and tropical fruits balanced with an elegant freshness and a spectacular sapphire colour, inspired by the beautiful blue waters of the French Côte d’Azur.

With each expression, Luc Belaire exemplifies the best that France has to offer.

Belaire’s reputation as a boundary-breaking bubbly is amplified by its impressive celebrity following. With an extended family of influential supporters across the globe including recording artists and content creators such as Rick Ross, Steve Aoki, Lil Wayne, DJ Khaled, Post Malone, and Wiz Khalifa, Belaire will continue to expand its influencer network in Australia and New Zealand.

Speaking on the launch, Brett Berish, CEO of Sovereign Brands states: “We are thrilled to bring Belaire to Australia and New Zealand with Pernod Ricard. Belaire’s superior taste, versatility and quality is what makes it the most exciting sparkling wine in the world.  This launch will continue that trajectory. Belaire is more than a drinks brand: it’s a lifestyle!  I’m looking forward to working with our friends in Australia and New Zealand to grow our unrivaled ambassador network and develop bold creative collaborations.”

Belaire is rolling out to select retailers, restaurants and nightclubs, continuing its core brand philosophy of affordable luxury for consumers worldwide.