Yellow Tail wine has pledging $US1million to bushfire relief in Australia.
The announcement was made on the Rachael Ray Show in the US, which is Yellow Tail’s biggest market.
The money will be split between the WWF and the José Andrés World Central Kitchen, which touched down in Australia earlier this month to prepare meals for those affected.
The charity is partnering with local chefs and organisations such as OzHarvest.
"Yellow Tail wines are made by the Casella family in a very small, rural town in NSW, Australia," said the brand's US importer. "So the devastation caused by these wildfires and bushfires really hit close to home."
Yellow Tail features a kangaroo on its label and, with so many native animals killed by the bushfires, it's a poignant and generous gesture.
Ray added: "I think we can all agree that it's absolutely heartbreaking the devastation in Australia because of the wildfires. The fires have been burning for four months.
"They've killed two dozen people and over one billion animals, and that does not include insects and amphibians. Homes and habitats have been destroyed. And it will take years, maybe decades, and workers from all over the world to help Australia rebuild."
The Rachael Ray Foundation is donating one million dollars, with every dollar earmarked for Australia.
"We will be splitting the proceeds between three organisations that are actively doing work right now in Australia: The World Wildlife Fund (WWF), José Andrés' World Central Kitchen and the International Fund for Animal Welfare," Ray said. "Bless you all. Thank you so much for being on the front lines."
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