Yellow Tail named the world's most powerful and most loved wine brand

For the sixth year in a row, Yellow Tail has been named the world's most powerful wine brand, according to the most recent Vinitrac survey from Wine Intelligence.

The survey measures perceptions from more than 466 million wine drinkers globally, with the Australian wine-maker topping the Global Brand Power Index and also winning Most Loved Wine based on affinity and recommendation scores.

Libby Nutt, General Manager of Global Marketing and Export Sales at Casella Family Brands, Yellow Tail's owner, said being recognised as one of the world's most powerful and most loved brands is a testament to the hard work of everyone involved in creating Yellow Tail.

"We are incredibly proud to retain our position as the world's most powerful and most loved wine brand. It is truly a testament to the relationship Yellow Tail has built with our customers worldwide and the hard work from all who are involved in creating our great wines," she said.

The Wine Intelligence survey incorporates consumer feedback on key brand health measures across 23 key wine markets. Yellow Tail claimed the top spot again in 2023, with brand power index scores increasing by 2.5 points from the 2022 read and pushing 8.8 points ahead of all other wine brands. [yellow tail] achieved a top ten ranking in 10 markets and was the only Australian wine brand to make the top 3 list globally.

From humble beginnings in 2001, Yellow Tail has become one of the world's most recognisable wines. Today, Yellow Tail is made by the sixth generation of the Casella family at the family-owned winery in Yenda, Australia, and is one of the biggest wine exporters in Australia.

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