Ways IWSR, Nielson IQ & Havas recommend liquor industry to adapt to changing alcohol consumption in younger generations
The IWSR suggests sub-categories such as mid-strength wine and ‘alcohol adjacent’ ingredients will better cater to alcohol consumers
The $3 billion multi-beverage company has secured exclusive rights to leading US energy drink brand
Release Radar recaps all of the most exciting drinks products released each week
Aaron Trotman, CEO and founder of NON, gives insight into the premium non-alc category
Release Radar recaps all of the most exciting drinks products released each week
Coca-Cola Europacific Partners’ revenue increased 8% in 2023 despite difficult market conditions
Noot uses nootropic herbal infusions to mimic the effects of alcohol in its drinks
Plus premiumisation & marketing similarities in non-alc and non-liquor categories
The Brookie’s Free Spirited Premix range includes a Pint Grapefruit G&T and a Blood Orange Spritz